To cleanse your face: Get your face wet with room-temperature water, then pump cleanser into your hands. Massage the cleanser onto your skin with circular motions, assuring that you pay attention to your jawline, T-bone, and cheeks. After about a minute of cleansing, wash the cleanser off of your face with room-temperature water and pat dry.
For lotion-based cleansers, go in with dry hands onto a dry face with the product and then remove after with warm water.